Designing a brand identity for your business could be a whole lot of fun and creative process. But the pressure to create a design that both represents the values of your business and has a commercial appeal which can feel like a tall order. So is it definitely something that makes your business grow.
Here are the top 7 things you need to look for when hiring a graphic designer for your business.
Look for experience
An experienced designer has great conceptual skills which can turn vague ideas and abstract concepts into grounded realities that are even better than the ones you have imagined in your head.
They have worked with a variety of clients in various industries and have a finely tuned workflow which produces high-quality results.
Experience helps to build skills, confidence, and knowledge. A designer that has a lot of experience will be more likely to meet your needs and follow through with your designs.
How much does he charge?
If you want to achieve high-quality work in a fast turnaround time. Be prepared to pay extra as top designers typically charge more per project. The cost you are willing to pay can spell the difference between a homemade, amateurish design and a professional, polished one.
Cheaper is not always better. Rather you should have some type of a design budget in mind and your designer should obviously fall within that. However, one that fits your budget would always be your preferred choice keeping all your requirements in mind.
Ask for reviews
Testimonials and reviews from other people are also useful when reviewing candidates for your designs. They convey authenticity and sincerity since they come from people who have previously worked with the designer
Good testimonials have the ability to reduce any worries you might have over the designer’s ability to meet your design needs. They also provide insight into the communication skills, work ethics, and credibility of the designer. While you search for graphic design companies in Geelong make sure you look for online reviews and go through classifieds.
What is the kind of expertise?
While there are well-rounded designers who can do almost anything you ask them to, it pays to choose a designer who specializes in what it is that you want to be done such as a logo design or a t-shirt design. Hiring a specialist over a generalist assures the designer excels at the kind of work you need to be done. Expertise plays a significant role in accomplishing your goals timely.
Look for versatility
The graphic designer you choose should know how to develop a concept across varied media and platforms. Optimally formatted print advertising, video, and web pages should be a part of the candidate’s portfolio.
For example, a designer should be adept at using the latest web-coding protocols and able to test a webpage in multiple browsers to make sure content displays properly.
Do they have additional experience?
Although not a very important requirement, a designer who has additional credentials or recognition is a big plus. Any type of awards won or honors received signifies exceptional talent and recognition in the field. This will help your business channelize expertise and utilize it well.
Read graphic designers contract
Legal rights to artwork vary. Most designers retain the ownership rights to the artwork they produce and grant limited reproduction rights to clients. If they don’t offer a contract, you’ll want to create one.
These guidelines would help you make the right choice. Go ahead with branding your business and make it look out classy.