Algorithm of Google is built to solve problems for the users. It offers the snippets, carousels and other local specific search results. You need to understand how Google ranks websites in order to have the best information and make your strategy accordingly. Some of the things which are crucial in this regard are as follows:
User Intents (Multiple)
Google usually shows the links of the web pages which have more user intents. Like if you make a search for some specific car, and then you are going to get information about the automobiles based on your intent.
User Intent-based search results
Search results are usually based on the order of the user intent. Although links play a major role but they do not take the whole responsibility of taking you to the number one rank.
Links are not the only important thing
Search results do not only matter on the links now as there are other things like keywords relevance, title and the heading tags etc. User intent has become an important aspect as well in order to get top position on the Google. You need to understand the content which can satisfy the users. A good and engaging content can lead you to the more business opportunities and earnings. Content must be easily understandable in order to get the best position. Users usually prefer a quick and to the point answer so Google also prefers the short content. Research friendly content is also important as it can help you to rank higher on the Google pages.
Search results give results according to people wants
Search results usually give the results which people want to see. Google gives the results which can satisfy the needs of the users. User intent is an important consideration for the user and Google shows the relevant results according to the needs.
Some results can be biased
Some Google results can be biased. Google may show the youtube videos first which depict that people find video content to be more user friendly. It can be the biased behavior but it all depends on the user intent. You also need to make sure that you have video content as well in addition to the text content.
Rankings drop can be due to the user intent
Drop in rankings can be due to the user intent as your content does not satisfy the needs of the users. If you face an issue of the drop in rankings, then you need to review your strategy and see what is ranking more on Google with Best web hosting deal. You need to make sure that you give all the information but also make sure that give the information which the user needs.
Clicks can help in an idea of user intent
Data for the clicks can help you in the determination of user intent. User reactions must evaluate to have good idea of the search results and to know what is more important in the rankings. Relevance is the key element which you need to keep in mind while opting for the other things.
You need to give complete consideration and then make a strategy. There are plenty of things which you can do but you need to make your strategy according to the needs. Write the content according to the user intent and make sure that everything attracts and satisfies the user intent. Popularity of the content is there when you write the content that can be understood by the maximum number of people. You need to pay attention to the low level grade people and see if they can develop understanding of your content.
If you face trouble in knowing the right factors and doing the right work, then you need to go for the experts in the field. Mixintech is one of the top SEO agencies which understand the Google demands and make all the efforts to make your business success possible. If you think that you cannot handle everything then you must give your work to the agency which can handle your needs well.
Experts working at the Mixintech have complete understanding of all the pin points which can rank you high in the Google. You just need to make sure that you discuss all your requirements. Let the team work according to them and then you can get the right results. Although you may feel a little burden in terms of budget in the start but it will certainly help you in the long run. Invest your money on SEO and then start getting the results in terms of better visibility in Google.